Our website uses Google AdWords. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.
AdWords is an online advertising program. As part of the online advertising program, we work with conversion tracking. After a click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your terminal device. Google AdWords cookies lose their validity after 30 days and are not used to personally identify users. From the cookie, Google and we can recognize that you clicked on an ad and were redirected to our website.
Each Google AdWords customer receives a different cookie. The cookies are not traceable through websites of AdWords customers. Conversion cookies are used to create conversion statistics for AdWords customers who use conversion tracking. AdWords customers learn how many users clicked on their ad and were redirected to pages with conversion tracking tag. However, AdWords customers do not receive any information that allows personal identification of users. If you do not want to participate in tracking, you can object to its use. In this case, the conversion cookie must be deactivated in the user settings of the browser. In this way, there will also be no inclusion in the conversion tracking statistics.
The storage of "conversion cookies" is based on Art. 6 (1) lit. f DSGVO. As website operators, we have a legitimate interest in analyzing user behavior in order to optimize our website and our advertising.
With a modern web browser, you can monitor, restrict or disable the setting of cookies. Disabling cookies may result in limited functionality of our website.